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Located in the heart of Brussels, Rotisse Restaurant is a contemporary Belgian brasserie celebrating the city’s rotisserie heritage. Known for premium local ingredients and a modern yet authentic atmosphere, Rotisse had all the elements of a great dining experience — except the digital independence to match it.
The restaurant’s management, led by Pierre Charon, Director of Sales and Marketing at the Brussels Marriott Hotel Grand Place, wanted to redefine Rotisse’s digital identity and empower the team to manage it independently.
“We wanted a site we could manage in complete autonomy, without a webmaster.” — Pierre Charon, Brussels Marriott Hotel Grand Place
ChallengeBefore partnering with Stride, the Rotisse team faced several operational and strategic barriers:
A static, outdated website that required external technical help for even minor updates.
Limited visibility and differentiation from the hotel’s main brand.
No integrated tools to manage reservations, events, or blog content internally.
The core challenge was clear: build a flexible, easy-to-use platform that allowed the restaurant to update content, images, and offers instantly, while reinforcing its own brand identity.Stride SolutionStride delivered a fully autonomous, dynamic digital platform that combined intuitive content management with strong performance insights.The implementation focused on:
Operational autonomy: empowering the Rotisse team to update menus, events, and visuals instantly without technical support.
Integrated functionality: embedding a direct reservation system integration (SevenRoom), event management tools, and a built-in blog.
Independent branding: establishing a clear, modern digital identity distinct from the hotel, reflecting Rotisse’s culinary character.
Actionable analytics: providing visibility into customer behavior and engagement to inform strategic decisions.
With Stride, the Rotisse team gained complete control of their online presence, transforming their website from a rigid interface into a living, evolving communication platform.Results
The impact was immediate and measurable:
Over 309,000 visits in one month, doubling initial traffic projections.
A sharp rise in direct restaurant and group requests, generating new business for both the restaurant and the hotel.
No more external webmasters, accelerating marketing reactivity and leading to sharp cost reduction
Beyond the numbers, Rotisse achieved what mattered most — true digital independence. The team now continuously updates their content, publishes events, and tracks results in real time.
