Present your concept on your About page
Show what makes your business different: a few pillars, each with a picture and its own text, next to your story and your video.
People choose a restaurant, a salon or a shop for what it stands for as much as for what it sells. Local sourcing, a family recipe or a zero-waste kitchen, to take a few examples, are reasons to pick you, and they deserve better than a line lost in a long paragraph.
Told one idea at a time, your concept is easy to take in on a phone, and a visitor understands in a few seconds what sets you apart from the place next door. As your concept evolves, the page follows, without waiting for a redesign.
What's new
Add pillars, each with a title, a description, a picture and, if you want, a button.
Show or hide each pillar, and choose the page's name and cover picture.
A counter under each description tells you when it gets long: titles stop at 70 characters, descriptions at 400.
Pillars without a picture show as cards, so the page still looks finished.
In technical terms: a Concept section on the About page: content blocks (pillars) with title, description, image and call to action, alongside the business story and video.
Where to find it
Website editor › Options › Concept.