Show a Coming soon page while you get ready
When you unpublish your website, people who visit your address see a Coming soon page with your cover photo and name.

There are good reasons to take your website offline for a while, a renovation or a rebrand for example. Until now, visitors who typed your address or followed an old link found nothing, and could wonder whether you had closed.
Now they know the business is still there and its website is on its way, with nothing that looks broken or abandoned. You keep working on the full site in the meantime and publish when it’s ready.
What's new
The page shows your cover photo, your business name and "We will be launching our website very soon".
Your legal notice and the cookie choices stay one click away.
Your preview in the app still shows the full website, so you can keep working on it.
In technical terms: a branded "coming soon" placeholder page served on the website's domain while the site is unpublished, with the legal notice and cookie consent kept available.
