Your customer list, the people who already came and might come back, is one of the most valuable things a business owns. Kept in a spreadsheet, it rarely gets used; brought into Stride, it sits in the same place as the rest of your business.
Customers notice when a business looks after their details, and an email that never arrives can look like a message you ignored. Both are now in your hands, so your list stays one people trust you with.
What's new
Upload a CSV file: rows with mistakes are shown before anything is saved, so you fix them first.
Phone numbers written without a country prefix get the country you choose.
Find contacts by the date they were added.
In the inbox, see which emails reached the customer ("2 emails · 1 not delivered") and resend one, to the same or another address.
Remove a customer's personal details when they ask.
In technical terms: CRM contact import from CSV with validation and phone number normalisation, email delivery status per message with resend, and GDPR erasure of personal data.
Where to find it
Grow › Contacts, and Customers › Inbox.