CentralApp becomes Stride: nothing changes for you day to day, and the product focus is clearer — managed websites that stay fresh without effort.
Dear partner,
After 12 years, CentralApp is becoming Stride.
New name, new chapter. But your contracts, prices, logins, data, website, and team stay exactly as they are. Nothing for you to do.
What stays the same
• Your subscription and invoices
• Your logins (still at business.centralapp.com for now)
• Your website, data, and the team you already know
In 2014, Jean-Charles and Pablo built CentralApp to fix one thing: centralisation. Your info was scattered — Google, Facebook, your site, dozens of listings — inconsistent, never current everywhere. We pulled it together and kept it synced. The name said it all.
Stride is the name for what comes next: a website that keeps moving with your business — fresh, findable, and maintained — so you can stay focused on the floor, not on the CMS.
Today that's solved. Google and Meta are the sources businesses rely on, and we still keep you synced across both. But a new problem has taken over, and today it's the one that counts: web freshness.
Expectations have never been higher. Competition never fiercer. Social media taught people to expect this week's reviews, fresh photos, modern design, everything one click away. AI raised the bar again. Nobody searches for "an Italian restaurant in Paris" anymore. They want the one with incredible tagliatelle alle vongole, a little something for birthdays, and a terrace open on a Wednesday night.
Outdated design, broken links, weak SEO, stale content — owners can't afford any of it. Yet most local sites are never touched again after launch.
So the product changed. We don't just centralise anymore. We build and maintain your website so it never falls behind: live Google Reviews, Instagram feeds, dynamic menus, weekly tech updates, design that evolves, a human team when you need one. A managed website as a service — not just a software for you to run.
And it only goes one way from here: less for you, more for us, so your site keeps delivering without you ever thinking about it.
Want a quick read on your online presence? Book an Online Presence Analysis — or just reply to your Stride contact.
Thank you for your trust.
Speak soon,
Jean-Charles & Pablo, Co-founders, Stride
